Author: xuencar

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How to improve the weight of images without damaging SEO

With the entry of Core Web Vitals as an SEO positioning factor for the summer of 2021, users and webmasters are concerned about the loading speed of their web pages. In this sense, one of the most common problems affecting page load times, and also the easiest to solve, is the weight of images.

Images are usually the main performance problem of web pages, so they can be improved so that they do not affect loading times or SEO.

To find out if there are problems with loading images, it is possible to use PageSpeed Insights, where all the problems of loading and speed of the pages will appear. If problems are found with images there are several quick and easy solutions, for example, activate the delayed loading of images, retouch the image so that it has the correct size and specify the content manager what size it should have, something that can be solved from the manager itself (especially if it is WordPress) or by installing plugins.

On the other hand, the most common practice is to use image processing programs or compressors such as TinyPNG, which reduce the “weight” of the images. However, many times images suffer a loss of quality and look pixelated or too small in size.

This can end up being a problem for the SEO of the page, since it would affect the indexation of the image in Google Images. In this sense, you should be careful and never lower the quality of the image below 75%. In case the image is very heavy, the ideal would be to look for another one that can be compressed without losing quality.

Another slightly more complicated solution is to use more modern image and video formats, such as “responsive images”, which automatically adapt to the size of the screen.

Some users who have never worried about the weight of images may suddenly do so by changing the images of their content to smaller images or images that have been treated to make them lighter. This causes the image to not have the same URL, either because the file name or its ending has been changed, so if a user reaches it through Google Images, 404 errors could appear. In this sense, if the image is changed, a redirect will have to be performed, in the same way as when the URL of an entry is changed.

In some cases, it may not be necessary to make major changes to the images. Especially if the website receives little traffic from Google Images. To find out how much traffic you are getting from this channel, you can go to Google Search Console and in the “Performance” report create a filter for “search type: images”. If the search volume is very low, it will not be necessary to redirect the image URL.

For those users who want more information, below is a thread created by John Mueller, Google’s SEO expert, in which he expands on the SEO management of images:

News

WixSEO: “More than 90% of web content still does not receive traffic from Google”.

WixSEO, official partner for SEO and SEM solutions of the WIX web development platform, aims to democratize digital marketing by positioning in 3 months the websites created on the platform at very competitive prices. The goal is to enable professionals with limited budgets to stand out in their niche market.

When talking about SEO and SEM optimization, a dark fog forms in the heads of many, and for most mortals this area of digital communication is a real headache. Until now, anyone who wanted to optimize their website in search engines had to empty their pockets in favor of an investment with intangible fruits, in the very long term and assuming all the intrusiveness that exists in the sector.

Consequently, according to WixSEO data, 90.63% of web content still does not receive traffic from Google, at a time when search engine positioning is more necessary than ever. That’s why the agency has set out to turn the digital marketing tide by creating special plans that are much more affordable, and for Fredrik Norrbin – Founder of WixSEO, “if times change you have to adapt, and something that has become almost a basic necessity for any business should not be a luxury service”.

Fast and affordable solutions for sites created with WIX

WixSEO is a specialized agency with years of experience in SEO, SEO and SEM that has specialists in climbing the rankings of Google and other search engines. Now it goes a step further with affordable plans designed for SMEs and freelancers with limited budgets to stand out in their niche market.

To do this, and without losing focus on its motto ‘results, knowledge and transparency’, it launches a 3-month plan for only 470 € per month for sites created with WIX that, according to WixSEO, “is the perfect option for professionals with a limited budget who have created their website with the WIX platform to have a fully optimized site, data on their competitors and the tools to know how to beat them”.

In this sense, WixSEO analyzes the project, website, market and competitors of interested professionals and make all the technical SEO changes to increase organic growth. “In addition, we keep each website up to date on its market and trends and run a SEM promotion campaign to redirect qualitative traffic from the beginning that, quite possibly, translates into new customers,” says Fredrik.

About WixSEO

WixSEO is an agency specialized in SEO, SEM and digital marketing strategies for projects with websites created on the WiX platform. Leaders in Spain and based in Palma de Mallorca, they have been helping hundreds of clients to increase their visibility in search engines since 2011. Their team includes experts in SEO, Google Ads, Google Analytics, Google Tag Manager, Google Search Console, etc. all together with the WIX web development platform.

News

Einnova launches a new SEO and SEM service

SEO (Search Engine Optimization) is almost as important as the decision to launch a website. However, Barcelona residents looking to improve their digital presence may be completely unfamiliar with the strategy.

Search engine optimization is focused on providing an effective and efficient presence in searches that are conducted through internet search engines. With a proper SEO, you can allow potential customers in Barcelona to be located in a good position within the search engine and provide Internet users with content designed according to their needs.

If a business, company or institution is located in Barcelona and its services are for the users of this city, the web positioning is to get potential customers to access first to the sources of the digital world in this geographical area. Being in the web world just for the sake of being is not enough. It is necessary to attract the right audience in Barcelona for that digital window to fulfill its objective and that is what SEO is all about. Otherwise, a web page, no matter how well designed it is, will not be achieving its purpose.

How to improve web positioning in Barcelona?

The word that best defines SEO is optimization. It is the work that is done to improve the visibility and exposure of websites by trying to optimize resources when loading content.

It positively influences the correct SEO consultancy to allow all content of any nature uploaded on the web to reach the public of interest, thus translating into the success of the digital project. It is not enough to generate a content so that it remains in the air, but it must fulfill the previously established objective.

Factors influencing web positioning

When working on the SEO of any web page in Barcelona, it is necessary to constantly monitor the performance of the website by checking errors, plugins or loading times. In addition, continuous research should be carried out for the development of keywords and it is advisable a greater generation of original content, as it will mean a better web positioning, without forgetting the important role of building reputation and authority to get backlinks or mentions back.

Working on web positioning in the different search engines is as important as what you write, design or produce. It is a constant and permanent work so that the web pages appear constantly in the first options of the search engines. All this will depend on several factors and, for this reason, there are specialized agencies that through permanent campaigns work on improving the digital presence of their clients so that their records appear on the first page of specific searches for certain keywords.

Over the last few years, more and more companies dedicated to this sector have been appearing. Among the most recognized in the market is Einnova. The company has recently launched a service that allows you to get more visits and more sales in less than 30 days. This new method is based on a combination of SEO and SEM. SEM, unlike SEO, is based on paid campaigns that increase the visibility of companies on the Internet automatically, but the persistence of its results is more ephemeral. With the mixture of both, immediate objectives are achieved, which, through organic positioning, manage to keep the website in the top positions of search engines over time.

In this way, Einnova offers both short and long term results with a more economical and immediate method. Thus, any type of organization or company, regardless of its size, can achieve visibility in the immense and competitive digital market.